About Sensations
Sensations launched in 2002 as Walkers’ finest range of crisps and became an instant favourite with the British public. The new crunchier crisp combined with some unique and exotic flavours made them irresistible to millions of households across the nation. People couldn’t get enough of flavours such as Thai Sweet Chilli and Roasted Chicken with Lemon & Thyme.
Walkers Sensations are famous for their fun and eye-catching advertising. Gary Lineker famously teamed up with Victoria Beckham for the launch advert, whilst other stars to have been involved include Tara Palmer-Tomkinson and Charlotte Church.
Always innovative, the success of Sensations Potato Crisps was followed by the launch of Sensations Crackers in 2003 and Sensations Poppadoms in 2004. The range was further extended due to popular demand in 2007, with the limited launch of Sensations Corn Chips - sophisticated corn tortillas infused with poppy seeds. The newest addition to the Sensations' family came with the launch of Szechuan Spice flavoured crisps in 2008 - a warming and aromatic oriental flavour that's sure to excite anyone’s tastebuds.
Now in 2009, we are taking the opportunity to refresh the brand once again; a new look, new flavours, no artificial ingredients and some really exciting advertising. So with 7 potato crisps and 2 snack flavours to choose from, a different bag size for on the go in the day or for sharing together in the evening, it is unsurprising that Walkers Sensations are the Number 1 premium crisp brand that Brits love sharing with their friends.